For years, even before I was a business owner, I have understood the power of personalization and thoughtfulness with respect to customer service.
My recent 50th birthday trip to Italy was chock full of lovely customer experiences that are perfect examples of this.
From the handwritten note and gift box given to me by the KLM Airlines crew on one of my flights to welcome notes and libations waiting for me in my hotel rooms to an impromptu “happy birthday” candle in my dessert plus singing (in English)….each of these simple actions makes a huge impact.
